Facebook has become the social network par excellence for being the platform that more active users make use of it. Specifically, 1.6 billion users carry out some activity on Facebook and of those, 800 (approximately 52%) enter Facebook through their mobile.
Facebook apk android app has been one of the three most downloaded app, after WhatsApp and Facebook Messenger on Google play. It is the one to which we spend the most time per day, occupying about 20% of our mobile time. Approximately, it is estimated that young people spend more than 25 hours a month on Facebook with their smartphones.
Due to the large mass of people who move on this social site and the wide range of possibilities it offers. You will understand that Facebook is a key piece in any Social Media strategy. We can share information, images, videos, use hashtags, promote a contest, an event, place an advertisement and even analyze the statistics of a company page. The functionalities are very wide and practical, as you can see.
The idea of being on Facebook to make friends exclusively is no longer enough. To hook the user and retain her longer in it. It would be necessary to use all its options and there are some that we are completely unaware of. It’s time to discover them and get the most out of this social network!
Even if you all think that you know how to master this tool. Facebook apk app has some hidden functions that you should know and that can be very useful for the user. Let’s see some of them:
1. Sort the content according to the preferences of each one
Facebook provides us the possibility to order the updates of our news section according to certain preferences. So first we will have to go to the Latest news field, in the upper left column and place the cursor over a small nut that gives you the facility to Edit preferences.
In the Preferences box you can choose who to see first (we refer to both contact information and pages). You can unfollow people and hide their publications. Finally, it gives you the option to reconnect with people who you have stopped following.
2. Dislike button and hide post
Facebook allows the user to select all the updates that arrive according to their tastes (as we have seen in the Preferences section). If there is any publication that we do not like. We can click on the drop-down menu located in the upper right corner of the content and mark Hide publication. And also Facebook, which is smart, will omit any information similar to this.
Another option is to stop following a page if we do not want to receive anything related to that.
Facebook also gives you the possibility that if a content or a photo bothers you. You can indicate your discontent by clicking I do not like the publication. And immediately Facebook will ask you why this disagreement. You can select the option you prefer: annoying, spam …
3. Saved content
If you find a publication interesting, but you don’t have time to read it. Then you have to open the menu of the specific publication and choose Save. From here, you can access the content through Favorites.
No doubt, these hidden options allow the user to connect more with the brands and empathize with their content. In the same way that it is positive, it can also be negative for those companies that do not develop their strategy well, boring the user with unattractive content. So Facebook can block those pages that do not generate interest.
4. Who and from where is my account connected?
To prevent your Facebook account from being taken over. There is a tool to check from where and who has connected to your account. You can access this information in Settings> Security> Where you signed in. There we can see the time at which we have started the session on the last day, the place and even the type of device. You can have everything under control!
5. Emoticons that you did not know for the chat
We all love to use Facebook emoticons in chat. Sometimes we don’t know how to add them. Well, here is a list of emoticons with their codes so you can write to your friends.