Instagram is constantly changing. Since Facebook absorbed Instagram for a billion dollars in 2012, the changes in one of the social networks with the most branding and brand loyalty have not been expected. In recent years, these changes made posts appear in order of importance rather than chronological, seriously penalized brands and advertisers. And gave Snapchat-inspired stories more relevance.
Take polls on promoted stories
Instagram stickers or stickers have been one of the reasons that make the use of this platform so addictive. Brands compete to generate story ads that are addictive, that convert and that give their fans something to connect with. Instagram apk app introduced some tools like “ask me a question” or two button polls that have been hugely popular.
Until now brands could not launch promoted stories that had surveys embedded. But this option has already been released in 2019. This has a lot of great applications. You can ask your customers if they prefer pizza or pasta. If they go to the thalasso or the pool or what kind of offer seems more attractive.
Not only will you able to receive important data from your audience. But you will also give them the feeling of making a difference. According to popular content marketing agencies, that is Something that Generation Zetas and Millennials love!
The new type of camera
Instagram is preparing to launch a new type of camera directly from within the application. This will be called Create mode. It will work circularly just like the controls on a real SLR camera.
This will allow all users to access all the possibilities of the social network from the same tool. Simply by dragging to the right to use tools such as Boomerang, Superzoom and Rewind and to the left to add stickers, text, gifs, etc.
Buy directly from Instagram
We all know that Instagram is the king when it comes to selling fashion, cosmetics or beauty in general. Now finally Instagram has taken a step forward and is inspired by Pinterest. They have launched the possibility of making a direct purchase from Instagram.
This will allow well-managed, honest and transparent accounts to achieve more conversions without the need to invest in online stores. The check-out of Instagram (as it is called) is currently in beta and available in a small number of stores. But it will not be long before this new feature is open to the general public.
Similar to the fundraising campaigns that Facebook now allows for your birthday or a special event to help the underprivileged. Instagram is in beta testing donation tags.
These are a series of tags that will allow you to direct your audience directly from the stories you share to a donation account of a non-profit association that you choose.
Complete statistics from computer
If there’s one thing a social strategist manager who doesn’t know external metrics tools hates. It’s the fact that Instagram offers very few statistics to see what works and what doesn’t on their account. The new Instagram Creator Video feature will allow content creators to view statistics. They can view from their computers ranging from loyalty ratios to the list of followers and non-followers in real-time. A feature they kept in check to avoid the vile rotational follow strategy.
Additionally, creators will have more possibilities to filter private messages. Which will allow them to prioritize which ones they should answer before or not. They can even group them in lists of friends, business contacts, etc.
This feature will apparently only be available to relevant creators and influencers with a certain number of followers. So we will have to work hard to earn the right to discover how our audience thinks.
You can simultaneously post to multiple accounts
This novelty is quite funny since Twitter recently prohibited exactly the possibility of simultaneously tweeting the same message in several accounts. But Instagram has decided to allow it.
This novelty is available only for grid posts and not for stories. It would allow you to upload the same photo to several accounts with the same message. It is not ideal as a corporate marketing strategy. Since the idea is to generate unique content for each of the networks. But if your company has several subsidiaries or if it is simply the sporadic case that two accounts can benefit from the same post, then you can use it.